The EuroLuxe Operating System
A working preview of where the EuroLuxe digital estate goes next — prepared by Ormus Solutions. Everything here runs on data the company already produces; every screen is clickable.
What exists today
What the OS adds
Build path — three phases
See the business
Command Center, Brand Portfolio and Door Network on live data. The photo library and deck links you already have become the first feeds.
Hear the business
Deck Analytics, Partnership Pipeline and Retail Excellence — engagement, execution and field evidence flowing in without anyone filing a report.
Compound it
Logistics Tower, Finance views and the Principal Portal — operations, money and brand-owner retention on the same chassis.
Start the tour
Command Center
One screen for the whole operation — the same numbers Guy, Simon and the market GMs act on, refreshed from every module below.
Needs attention today
Modules
Brand Portfolio
Per-brand doors, sell-in, sell-through and margin — the 47-brand book as a living P&L, not a logo wall.
NetworkDoor Network
Every one of the 512 doors with retailer, brands stocked, last audit photo and health.
IntelligenceMarket Pulse
Country-level fragrance & cosmetics intel — the public site's Market Pulse, deepened for internal use.
GrowthPartnership Pipeline
Every prospect deck the portal sends, tracked from first open to signed distribution agreement.
FieldRetail Excellence
Merchandising audits, training compliance and per-market execution scores with photo evidence.
OperationsLogistics Tower
31 shipments across 6 warehouses with customs milestones — the chassis under everything.
OperationsFinance & Commissions
Receivables by market, commission accruals and landed cost — reconciled to the same shipment refs.
Deep diveDeck Analytics
Every proposal link instrumented: opens, slide dwell, forwards — sales signal nobody has to ask for.
Deep diveBrand Dossier
One page per brand: contract, calendar, doors, economics, principal relationship.
ExternalPrincipal Portal
What a brand owner sees when they log in: their doors, their sell-through, their photo feed.
Brand Portfolio Intelligence
The 47-brand book ranked by what it earns, not how it looks on a slide. Click-through would open the brand dossier: contract terms, marketing calendar, principal contacts.
| Brand | Category | Markets | Doors | Sell-in TTM | 90-day trend | Sell-through | Status |
|---|
Door Network
512 doors across 12 markets. Health blends reorder cadence, audit recency and sell-through — a door going quiet shows up here before it shows up in the quarter.
By retailer group
| Retailer | Market | Doors | Brands stocked | Coverage | Last audit | Health |
|---|
Market Pulse
The public site's Market Pulse section, taken internal: per-country category size, EuroLuxe share of addressable doors, and the one move that matters next.
Partnership Pipeline
Every proposal the sales portal sends already carries a trackable interactive link — this board is that data turned into a pipeline. Deck engagement is real signal: opens, time on slide, forwarded-to count.
Contacted
Engaged
Negotiating
Signed this year
Deck engagement, last 14 days
Retail Excellence
Execution made visible: merchandising audits with photo evidence, training compliance per market, and a per-team-member signal board — praise and gaps land weekly, not at year end.
Market execution board
| Market | Owner | Audit score | Training | Photo coverage | Signal |
|---|---|---|---|---|---|
| Mexico | Vicky Torres · Benicio James | 91 | 97% | 92% | on pace |
| Panama | Guy Bodart | 89 | 95% | 88% | on pace |
| Uruguay | Andrea Monelletti | 84 | 92% | 81% | audit gap |
| Caribbean | Simon Coutier | 87 | 90% | 85% | on pace |
| Morocco | Jocelyne Baot · Salma | 90 | 96% | 89% | on pace |
| Senegal | Jocelyne Baot · Ambre Loux | 82 | 88% | 73% | coverage low |
This week's signals
Logistics Tower
Every shipment from principal to counter with its customs milestones, plus live capacity across the six warehouses. The 08:12 Veracruz hold on the Command Center comes from here.
Warehouses
| Facility | Role | Utilization | Inbound (14d) | Outbound (14d) | |
|---|---|---|---|---|---|
| Miami | Corporate HQ · production coordination | 74% | 6 | 9 | |
| Panama City | Regional hub | 68% | 4 | 7 | |
| Mexico City | Local operations | 91% | 5 | 8 | |
| Montevideo | Local operations | 52% | 2 | 3 | |
| Milan | Manufacturing · European distribution | 63% | 3 | 5 | |
| Casablanca / Tangier | Africa operations | 57% | 2 | 4 |
Shipments in motion
| Ref | Brand → Destination | Origin → Customs → Warehouse → Door | ETA | Status |
|---|---|---|---|---|
| EL-2461 | Xerjoff → Palacio Santa Fe | held | customs hold | |
| EL-2458 | Lattafa → Ultrafemme Cancún | Sep 23 | at hub | |
| EL-2455 | Montale → Liverpool León | Sep 21 | final mile | |
| EL-2451 | Carrera Parfums → Asunción | Sep 27 | cleared | |
| EL-2449 | Armaf → Dakar network | Oct 04 | on water |
Finance & Commissions
Omar's screen: receivables by market, commission accruals per agreement, and landed-cost per shipment — reconciled against the same shipment refs the Logistics Tower tracks.
Receivables by market
| Market | Current | 31–60d | 61–90d | 90d+ | Signal |
|---|---|---|---|---|---|
| Mexico | $684k | $212k | $61k | $0 | clean |
| Panama | $402k | $98k | $12k | $0 | clean |
| Caribbean | $318k | $140k | $74k | $22k | 1 account aging |
| Uruguay | $141k | $66k | $31k | $18k | follow-up sent |
| Africa | $96k | $41k | $9k | $0 | clean |
Commission agreements
| Agreement | Basis | Rate | Q3 accrual | Status |
|---|---|---|---|---|
| Carrera Parfums licence | Net sell-in, worldwide | 6.0% | $39k | reconciled |
| Sweet Years licence | Net sell-in, worldwide | 6.0% | $18k | reconciled |
| Sales agents · Caribbean | Collected revenue | 3.5% | $47k | awaiting Aug remittance |
| Sales agents · Mexico | Collected revenue | 3.0% | $60k | reconciled |
Deck Analytics
The sales portal already generates a unique interactive link per proposal. This screen is those links instrumented: every open, every slide dwell, every forward becomes sales signal nobody has to ask for.
Per-deck engagement
| Deck | Sent | Opens | Readers | Deepest slide | Total dwell | Verdict |
|---|---|---|---|---|---|---|
| Chile pharmacy chain | Sep 11 | 3 | 1 | Logistics & Warehousing | 14 min | pursue now |
| Caribbean duty-free | Sep 09 | 2 | 2 | Featured Brands | 9 min | forwarded internally |
| Asunción dept. store | Sep 08 | 1 | 1 | Next Steps | 7 min | nudge Friday |
| US protein brand | Sep 15 | 0 | 0 | — | 0 | unopened |
| Milan niche house | Sep 18 | 0 | 0 | — | 0 | unopened |
What the dwell pattern says
Brand Dossier
One page per brand — contract, calendar, doors, economics, principal relationship. Click any row in Brand Portfolio to switch the dossier; shown for Xerjoff.
Economics
Marketing calendar
| When | Activation | Where | Owner | Status |
|---|---|---|---|---|
| Oct | Semana de Autor tie-in | Palacio Polanco | Annelis | planning |
Relationship
- Principal
- Xerjoff Group, Torino
- Cadence
- Monthly review call
Open items
Palacio de Hierro
Retailer-group detail — every door, its brands, its last photo evidence. The gallery below is fed by the same POS photo library the sales portal already uses (1,143 photos and growing).
Doors in this group
| Door | City | Brands | Units 90d | Last audit | Health |
|---|
Photo evidence — most recent
Placeholders shown — in the live system each frame is a counter photo, captioned Retailer · Brand exactly as in the deck library, filterable by door and by audit visit.
Principal Portal
What a brand owner sees with their own login — their brand only, nothing else's numbers. Shown here as the Xerjoff view. This is the retention move: principals who can watch their own doors don't shop for another distributor.
Your doors
| Door | City | Units 90d | Trend | Last photo | Health |
|---|---|---|---|---|---|
| Palacio de Hierro Santa Fe | CDMX | 212 | 6 days ago | strong | |
| Palacio de Hierro Polanco | CDMX | 188 | 12 days ago | strong | |
| Ultrafemme Luxury Avenue | Cancún | 96 | 21 days ago | softening | |
| Palacio de Hierro Guadalajara | GDL | 104 | 9 days ago | steady |